Does a users choice of browser, and more specifically how compatible a site is with multiple browsers, influence Google’s PageRank algorithm (how much PageRank a website is ‘awarded’)?
The simple is no.
PageRank is based on the number of links pointing to your site & how reputable those links are (how much ‘weight’ they carry in Google’s eyes.)
In other words, PageRank is based on how many links & the quality of those links towards your website. To quote Google’s Matt Cutts “it is completely independent of the content of your site”.
This isn’t to say you shouldn’t take cross-browser compatibility (ensuring your site works on multiple browsers) in to account … of course you should!
In fact I’d argue that ensuring your site is compatible in all common browsers (and all fairly new versions of those browsers) is much more important than explicitly worrying about PageRank (see my article on why PageRank doesn’t matter).
Tags: browser, google, pagerank, seo thunder
Entries (RSS)