Yesterday I wrote a post about why your Alexa ranking is completely useless.

To confirm that, I’m going to show you a simple way to manipulate your Alexa ranking and drastically improve it without building a single link, creating or distributing any content whatsoever.

This trick will work to varying degrees (depending on how many computers you have access to).

How?

It’s actually very simple.

1) Install the Alexa Toolbar on as many computers as you can.

2) Set their homepage to your website URL.

3) Sit back and watch your Alexa rankings improve.

If you would like to get ahead of the competition, request a free no obligation SEO site review today. We will prepare your personal report and get back to you within 48 hours.

So many people stress about their Alexa ranking. I’ve personally seen hundreds of forum threads asking how a webmaster can lower their Alexa Ranking (Holding the no. 1 Alexa ranking position supposedly means you’re the most popular site on the net. Supposedly ‘the lower the better’).

Well, sorry to be the bearer of bad news but worrying about Alexa ranking (and trying to improve it) is a waste of your time.

Why is Alexa a Useless Metric?

OK, I’ve made another bold statement so let me explain:

Alexa calculate their ranking position based upon the traffic to the website. The only problem is that they only count visitors who have the Alexa toolbar installed.

Realistically the only people to have the Alexa toolbar installed are other webmasters, marketers & tech. types therefore the data will always be biased towards those sorts of websites.

Plus, would a lower (‘better’) Alexa ranking necessarily bring more traffic? Nope. Remember the ranking position is based on the traffic you already have.

In short, using the Alexa ranking as a metric is useless because it will never (unless a lot more people begin installing it) accurately reflect the web browsing population.

Concentrate on your search rankings, traffic numbers, feed subscribers or referrals – these are the things that will actually increase your bottom line.